Got an email today for someone new I started following on X and this is just for my notes here but if you find this useful feel free to use the style…
This guy sent me an email about a new video he posted.
Normally emails like this are short, give a quick plug or overview of the video or just a short hook to get you to click on the link to watch it.
But this guy did something else.
He broke down the entire video into a few minute based descriptions much like how you list down the benefits while selling a course.
To give you a better idea I will paste below what he wrote…
10 things you’ll learn:
1. The 3 elements you need in your business operating system.
It’s at the 2-minute mark.
2. How to map your entire business on a few sticky notes.
It’s at the 5-minute mark.
3. How to make sure your content is connected to your business.
It’s at the 8-minute mark.
4. How to create a scorecard to track the progress of your business.
It’s at the 12-minute mark.
5. How to scale a single person’s expertise into a bigger business.
It’s at the 21-minute mark.
6. How to separate your business from yourself.
It’s at the 24-minute mark.
7. A surprising answer to the personal vs. business brand dilemma.
It’s at the 28-minute mark.
8. Examples of personal expert brands that evolved into business brands.
It’s at the 31-minute mark.
9. The biggest mistakes entrepreneurs make when hiring.
It’s at the 36-minute mark.
10. Why you should stop looking to hire “A Players.”
It’s at the 39-minute mark.
Listen here.
Watch here.
The formatting was more clean and easy to read but I hope you like this and find it valuable.
Cheers
Ankur
